MODULE 8 - EUROPEAN INFLUENCES AND CONTEMPORARY DESIGN: Jacqueline S. Casey
This week we are reading chapters 18 to 20, and I chose to focus my efforts on Jacqueline S. Casey and her graphic designs for Massachusetts Institute of Technology (MIT). Casey made a name for herself at MIT and in the world of graphic design by breaking gender stereotypes in her field (https://mitmuseum.mit.edu/exhibition/poster-art-jaqueline-casey).
Casey was the director of the design services for MIT from 1963 to 1990 (https://www.rit.edu/carycollection/jacqueline-casey) and produced hundreds of posters and other graphic material for the school during her time in charge. Poster design was Casey's preferred form of art and her design work incorporated new Swiss typefaces Helvetica and Univers typography, in combination with strong geometrics designs reminiscent of post-war Swiss design elements. Her color choices were bold and dramatically contrasted each other (https://mitmuseum.mit.edu/exhibition/poster-art-jaqueline-casey).
Casey enjoyed creating double meaning in her work and loved puzzles and interlocking objects in her art, which created one to take a double look at her dynamic pieces throughout campus. A common theme of her work showed larger than life images with small informative text written below (https://designingwomen.readymag.com/profiles/jacqueline-casey/).
I believe Casey's work speaks for itself. Below are a few of my favorite pieces she had created over the years at MIT. Enjoy every detail of every one of them!
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